Tuesday, May 26, 2020

Essay about Operation of National Security Agency (NSA)

This article in particular involved several large companies and government agencies that deal with vast amounts of peoples’ private information such as buying habits and personal online activity. Some of the companies involved in this dispute include social media giants like and Twitter, LinkedIn, and Facebook as well as other huge internet corporations such as Microsoft, Yahoo, AOL, Apple, and Google. On the federal side of this fiasco includes government organizations like the National Security Agency (NSA) and the Securities and Exchange Commission (SEC). The primary issue of discussion includes the perceptively unwarranted mining of people’s information through the use of sites like Facebook and Google. Other issues at hand also†¦show more content†¦For instance, one of these giant internet based companies may track and record users’ spending history via internet stores and subsequently proceed to sell this information to marketing companies who then use this information to sell consumers targeted products based on data that they purchased. Some of these companies, like Facebook, claim this right and include it as part of their privacy policy in which users have to agree with before using Facebook’s services. This article coincides with Chapter 12 regarding consumer law. Consumer privacy is a largely unregulated section of business. Other states, such as European Union, have already developed policies concerning the use of consumer information in commercial markets. Other have suggested that the United States develop current organizations such as the The Consumer Financial Protection Bureau to include a role in consumer privacy regulation. Regarding consumer law, the issue of consumer privacy is involved in both advertising and credit protection. The credit scores of citizens can be investigate by government agencies as well as marketing companies that buy this information. Furthermore, the various types and vast quantities of personal information like buying habits, purchasing preferences, and consumption history,Show MoreRelatedPresident Reagan Signed Into Law A National Security Decision Directive1344 Words   |  6 PagesOn September 17th, 1984 President Reagan signed into law a nati onal security decision directive, NSDD-145, titled â€Å"National Policy on Telecommunications and Automated Information System Security†. Even at that time, the government officials understood that computers were susceptible to interception, unauthorized electronic access, and related form of technical espionage and exploitation. It was noted, that hostile agencies were â€Å"extensively† hacking into computers, and that terrorist groups and criminalRead MoreTechnology Has Become An Important Part Of Modern Society Essay1159 Words   |  5 Pagesovertaken by the government. The National Security Agency was first founded in 2001. (â€Å"NSA Spying†) Mainly, all they did was spy on normal people’s lives to see if there was any information that could lead to terrorists or any acts of terrorism. The press and media did not present this information to the public until late 2005. (â€Å"NSA Spying†) News reports in late 2005 revealed that they had been intercepting phone calls and handling Internet communications since 2001. (â€Å"NSA Spying†) When Americans firstRead MoreNsa Should Be Stopped. Nsa1177 Words   |  5 Pages NSA should be stopped The NSA, The National Security Agency that is under the government control was initially intended to protect the USA by tethering through technology devices to attempt to pick up any suspicious activities. The problem is that many feel as if the NSA has no right to evade their privacy. The NSA should be penalize every time they do so, or should have some type of warrant, but only for last resort, or stopped completely. There are many other ways to go about finding troublesomeRead MoreThe National Security Agency1257 Words   |  6 PagesThe National Security Agency (NSA) was created in 1952 and is headquartered in Forte Meade, Maryland. It is under the direction of the Department of Defense and reports to the Director of National Intelligence. Although classified, the NSA has an estimated 37,000 employees (1) and an estimated operating budget of about 11 billion dollars per year, for comparison the Central Intelligence Agency has an estimated 20,000 employees and an operating budge t of about 14 billion dollars per year (2). At theRead MoreAnalysis of Defense Intelligence Agency999 Words   |  4 Pagesintelligence, distributes intelligence/reports to the intelligence agencies, provides advice and support to the Joint Chiefs of Staff with foreign military intelligence, and provides military intelligence to combatant commands as its operational functions. A DIA director is supposed to be a three-star military general and DIA is believed to have employed at least 7,500 staff worldwide today. The DIA is a defense intelligence agency that prevents strategic surprises and delivers a decision advantageRead MoreProtection Of Our Patriotism : Protecting And Censoring Secretive And Important Documents1667 Words   |  7 PagesProtection of our Patriotism Protecting and censoring secretive and important documents is a crucial part of the United States’ national security. Without the censorship and protection of these highly secretive and classified documents, our weapons systems, troop locations, citizens, and server information could all be compromised. This would have a catastrophic affect on our country in future wars and in defense of our nation. Although the First Amendment states that the government does not haveRead MoreThe Justification Of The Nsa Unlawful Spying Activities1255 Words   |  6 Pagesprovided for the leakage of the NSA unlawful spying activities also support the argument that Snowman’s act was permissible. For instance, Snowden justifies his act by stating that he relied on the U.S Constitution, the Universal Declaration of Human Rights as well as the 1945 Nuremberg declaration. He provides his explanation for his shift from the his earlier held philosophy of nationalism by noting that people ha ve an international duty that surpasses their national obligations of loyalty, (ScheuermanRead MoreThe Security Agency Nsa ( Nsa )1347 Words   |  6 Pages In early June of 2013, all the main broad casting channels broke the story that the National Security Agency (NSA) was â€Å"spying† on United States citizens, and that communication in the U.S. was not private. Edward Snowden, formerly worked as a technical contractor for the NSA at the time, gave the media the information for the story. At the time of the release of the story, Snowden was in Hong Kong. This trip was a deliberately planned in order to keep himself from being immediately incarceratedRead MoreReforming the NSA to Restore U.S. Credibility922 Words   |  4 PagesIntroduction On June 6, 2013, The Guardian published a story about the National Security Agencys (NSA) secret Internet surveillance program, PRISM (Greenwald and MacAskill 2013). The story was based on documents leaked by one of the most successful whistle-blowers in American history, former NSA contractor Edward Snowden. The documents that Snowden has released up to this time have shown the NSA to be heavily engaged in the collection of personal Internet activity, bulk collection of telephoneRead MoreThe Patriot Act Impact On America1428 Words   |  6 Pagesimpacted of America, the Director of National Intelligence, and the agencies that report directly towards the DNI. Topic I : Patriot Act impact in America A. Anti-terrorism Prevention B. Civil Liberties C. Media , Journalism , and Libraries Topic: II. Director of National Intelligence. A. Duties as a Director of National Intelligence. B. Previous Directors of National Intelligence. C. Director of National Intelligence Clapper. Topic III : Agencies that are effected by the Patriot Act

Friday, May 15, 2020

The Wizard Of Oz By F. Frank Baum - 1604 Words

Produced by Metro-Goldwyn-Mayer, The Wizard of Oz is a 1939 musical fantasy film. It is the most commercially successful adaptation of the 1900 novel The Wonderful Wizard of Oz, written by L. Frank Baum. It was a box office failure when it was first released, making only $3,017,000 on a $2,777,000 budget, a meager profit of $240,000. It wasn t until it was subsequently released did it make a substantial profit. Although It was nominated for six Academy Awards, this film failed to be victorious. The Wizard of Oz did, however claim first place in the Best Original Song for Over the Rainbow. The Wizard of Oz s theme is about a girl named Dorothy, unappreciative of what she has at home. In spite of the fact that Oz was a magical place with witches good and bad, wizards and talking animals, Dorothy missed her life in Kansas. She was also saddened that she had forsaken her obligation to care for her aunt back home. The film begins with Dorothy in Kansas. During a terrible tornado, she is unwillingly whipped up and dropped into the land of Oz. Her unforgettable words throughout the movie are, There s no place like home. The theme throughout the movie is her desire to return to her typical life in Kansas. (1939). As the tornado winds whirled Dorothy into the land of Oz, she while in her house landed on the Wicked Witch of the East. Even though Dorothy was celebrated for killing the witch by the citizens of Oz, her only desire was to return home.Show MoreRelatedThe Wizard Of Oz By F. Frank Baum1423 Words   |  6 PagesThe Wizard of Oz, is undoubtedly one of the most monumental films of all time. Being the first full-length, live-action film to be colored, it was a pivotal film in movie history. Audiences were awe-struck with the shocking new use of color. With the addition of color to the still quite new use of sound in pictures, viewers were given an even more fantastically realistic experience. The Wizard of Oz is a classic story which shares the journey of Dorothy Gale and her adventures which take her to whereRead MoreThe Wizard Of Oz By F. Frank Baum Essay1369 Words   |  6 Pages The motion picture, The Wizard of Oz was released by the studio Metro-Goldwyn-Mayer on August 12,1939. The movie was adapted from â€Å"The Wonderful Wizard of Oz† writings of L. Frank Baum in 1900 (Maltin 2015). The imaginary children’s fable is recognized by the enduring musical score, the many idioms used: â€Å"Lions and tigers and bears, oh my!† and â€Å"Follow the yellow brick road† are phrases recalled in the movie (Wizard 1939). The fledgling Dorothy character and dog Toto traverse a pathway in KansasRead MoreWonderful Wizard of Oz as Allegory2212 Words   |  9 PagesIn Lyman Frank Baum’s, more commonly known as Frank L. Baum, novel The Wonderful wizard of Oz Baum describes a story in which a young girl Dorothy and her dog, Toto go on a magical journey from the dull, gray land of Kansas to the colorful, magical land of Oz. This girl and her dog meet three companions, a Cowardly Lion, a Brainless Scarecrow, and a Heartless Tin Man and hav e adventure in the Land of Oz and untimely help Dorothy get home. In Baum’s allegorical The Wonderful Wizard of Oz he uses satireRead MoreWizard of Oz as a Fairytale Essay4056 Words   |  17 PagesWizard of Oz as a Fairytale This question is deceptive in its apparent simplicity as it raises some problematic issues, which extend beyond the text right across fairytale scholarship. The term fairytale itself is a contentious one and is unpopular with many folklorists (see Luthi, Warner, Luke). Often epithets like wondertale, magic tale are employed. Even in some English translations of European works the more semantically accurate Russian or German termsRead MoreFeminism in The Wizard of Oz4177 Words   |  17 Pagesï » ¿The Wizard of Oz Film and Book Background The Wizard of Oz is a book by L. Frank Baum written in 1900 and adapted into a musical fantasy in 1939. It starred a young Judy Garland, and was notable because of its use of special effects, color, unusual characters, and a fantasy storyline made into a major motion picture. It has become almost iconoclastic in film history, shown regularly on network television and becoming a part of American cultural history. The song Somewhere Over the Rainbow,

Wednesday, May 6, 2020

Slavery Is A Form Of Forced Labor - 2183 Words

Under the whips, working hard jobs every day and night, a little food, these are realities of slaves live. Have you asked your self can I live in such condition? Definitely the answer would be no even if you were a free. You might have asked what is slavery and when it started? The slavery is defined â€Å"the condition of a person over whom any or all of the powers attaching to the right of ownership are exercised, including where such a condition results from a debt or contract made by the person†. (270.1 Criminal Code)(antislavery.org). Slavery is a form of forced labor has existed since before written records, even playing a large role in biblical time. According to the international magazine, the slavery started 10,000 years ago in â€Å"Mesopotamia† or what it calls now Iraq. Male slaves worked in the field where the female slaves called on for sexual service for their masters. Those slaves were taken after their people defeated in a war. However, the institution of slavery is as old as civilization, and many of empires and nations were built by muscles of slaves From Greek empire to the Roman to the medieval European. In the 17th century even after hundred years, the dehumanize practices of slavery still exist. Slavery in America began when the first African slaves were brought to the North America in 1619 to work in the field and serve (History.com). Some historians estimated that 6 to 7 millions slaves were imported to the new world only in the 18th century. Through theseShow MoreRelatedSlavery Is The Most Extreme Form Of Forced Labor Essay1400 Words   |  6 PagesSlavery Whenever we hear the word â€Å"slavery† in the United States, we tend to think of the Southern part of the United States during the Pre-Civil War era. What many people don’t seem to know, is that this horrible act of slavery has occurred worldwide! The term slavery has many different definitions and has occurred all throughout our world history. It wasn’t until the early 18th century that the thought of anti-slavery came out. Many economic, social, and technological forces have played a partRead MoreThe Slave Of A Slave Essay964 Words   |  4 PagesInternational slave labors In the distant past, people often fought with rival enemies in order to gain resources. The remaining members of the slaughtered tribe were used as slaves. Historical evidences show that slavery was a common practice amongst earliest known civilization. The ancient Greeks, Romans and Egyptians kept certain numbers of slaves. For example, The Greeks preferred having slave women and children for domestic servitude. Similarly, the romans and Egyptians used slave as a meansRead MoreThe Modern Slavery that is Taking Place in our World Today1033 Words   |  4 Pagesâ€Å"Slavery occurs when one person controls another person, using violence or the threat of violence to maintain that control, exploits them economically, pays them nothing and they cannot walk away.† In 1865, slavery was abolished here in the United States. It states in the thirteen amendment that, â€Å"neither slavery, nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdictionRead MoreHuman Trafficking Is Not A Choice1132 Words   |  5 Pagesiii. There are more people involved in slavery today than at the height of the Transatlantic Slave Trade during the 16th, 17th, and 18th centuries. c. Crime against humanity – stripped of their individual freedoms and identities d. Human beings are considered a commodity, and human trafficking is the business. e. Treatment of slaves - no less brutal or degrading today; These individuals are being exploited with the sole intent of being sold to increase one’s economic status; used and reused, abusedRead MoreHuman Trafficking and Slavery880 Words   |  4 PagesHuman Trafficking and Slavery: Are the World’s Nations Doing Enough s to Stamp It Out? Slavery has existed since the beginning of human evolution (CQ Researcher 2010). The Civil War ended slavery in the United States in 1865. Worldwide slavery was prohibited during the late 1920’s. Although slavery is prohibited, millions of victims are forced into captivity. Victims are often kidnapped and forced into a lifetime of servitude and prostitution. Other victims of slavery are lured by the promise ofRead MoreSlavery : A African American Slave1518 Words   |  7 Pageshardships during his life just like any other slave. We look at slavery as a whole picture most of the time and don’t give very much thought to the political, economic, and racial factors that influence slavery, even in modern time. Of course, we know that slavery in the 1800’s was extremely racial in that only blacks were enslaved. However, looking at the statistics as we talk about slavery, it has become widely apparent to me that slavery is largely associated with specific races as well as economicRead MoreHow Slavery Has Changed Today s Modern Society1324 Words   |  6 Pagesdo you define slavery in today’s modern society? The word slavery sparks up heated conversations. The idea that all humans were born with their own rights, no matter what race or class they were in, was not prevalent during the early developmental stages of America. There has always been slaves throughout the history of man, dating all the way back to the 1600’s until today’s day in age when it is no longer legal but still seems to prevail. There are still cases in which slavery still exist butRead MoreSlavery And The United States1690 Words   |  7 Pages Slavery in the United Sates ended in the nineteenth century due to the Emancipation Proclamation issued by President Abraham Lincoln. Sadly, that was only the end of legal slavery. Today a modern form a slavery still continues not only in the United Sates but other countries as well. Some forms of modern slavery are human trafficking, forced marriage, and forced labor. According to Employee Relations Law Journal â€Å"slavery is where ownership is exercised over a person, where individuals are coercedRead MoreHuman Trafficking Is A Problem Within The U.s. Essay1617 Words   |  7 PagesHuman Trafficking Human Trafficking is a problem within the U.S. and Globally. Human trafficking is the trade of humans, most commonly for sexual slavery, forced labor, or commercial sexual exploitation for the trafficker or others. This may involve providing a spouse in the context of forced marriage, or the withdrawal of organs or tissues, including for replacement and ova removal. Human trafficking can occur within a country or trans-nationally. Human trafficking is a crime against the personRead MoreThe Slavery Of Slavery And The Colonization Of America941 Words   |  4 PagesProblem of Slavery Introduction The slavery is a relationship established between two individuals and involves the complete and absolute control of each other. Usually, this domain is established from the force, becoming the slave of an object or possession of the owner, so you end up losing not only their freedom but also their humanity and dignity being. The cases of slavery in the history of humanity are many and are always imbued with very bloody and very violent stories as they pose most absolute

Tuesday, May 5, 2020

Analysis of Porter’s Proposition

Questions: 1. Porter (1985) suggests that there are two essential routes to achieving long term superior performance: to be the lowest cost producer, or to differentiate products/services in such a way as to offer consumers greater added value in comparison with competitors. Discuss and evaluate this contention, and the role of marketing in creating added value? 2. Kotler and Armstrong (2012, p. 267) describe brand equity as the differential effect that knowing the brand name has on customer response to the product and its marketing. With reference to a brand of your choice critically analyse the strategies that have been employed to create brand equity? Answers: 1. Analysis of Porters Proposition Introduction: Businesses aim at achieving higher level of profitability and also the sustained performance so that they can achieve long term growth. Long term sustainable growth has been the emphasis of majority of the businesses because they knows that success over the short term period is not important, rather long term business growth is essential. In pursuing long term business growth, they consider the adaptation of large number of business strategies. In this context, Porter (1985) suggests about the strategic implication to businesses in achieving long term superior performance and sustained growth. This can be achieved through either pursuing low cost strategy or it can be through differentiating the products and services from that of the competitors. The analysis is therefore focused towards analysing this contention by Porter, and it also assesses the role of marketing in adding value (Papp, 2001). Analysis of Porter (1985) Proposition of Achieving Long Term Sustainable Growth: An analysis of the proposition as made by Porter (1985) indicates that businesses can achieve long term sustainable growth by way of focusing towards either of the two strategic options as available to them. The long term sustainable growth according to him can be achieved by becoming the low cost producer, and this has been an important strategy available to businesses. The position of low cost producer can be achieved by businesses through putting efforts towards achieve efficiency in respect to all the major areas of their business operations. The benefit of becoming low cost producer is that it will allow businesses in meeting out the needs and expectations of their customers in a positive manner in an efficient manner. This will ensure better level of satisfaction to them, and ultimately improved profitability performance to the organisation. However, this low cost strategy is highly difficult to ac hieve because it requires extreme level of efficiency on the part of all the employees within organisation. They need to focus towards performing the organisations processes in a cost efficient manner. It is mainly the employees that are responsible in allowing organisations in achieving the position of low cost producer in a highly efficient way (Porter, 2008). In order to accomplish the position of low cost producer, it is essential that the businesses should perform the production process or their service delivery process in bulk so that they can achieve cost efficiency in their processes. Economies of scale is essential in pursuing this strategy of low cost products or services, and this can therefore be possible to the well established seller of products and services. There are various such examples of companies in different sectors that have considered the application of this strategy of low cost producers. In respect to airline industry, the companies such as Ryanair, Southwest Airline etc have successfully adopted this strategy of becoming the low cost provider of services. They have achieve sustained growth opportunities because they have occupied the top most position in the industry, and this is therefore likely to ensure them the attainment of higher level of sustainable long term growth. This low cost producer strategy is theref ore highly effective from the point of view of allowing businesses in making significant level of impact in their industry, and thereby in making sustainable long term growth opportunities for themselves (Armstrong, 2006). Apart from the strategy of low cost producer, Porter (1985) indicates that the alternative available to businesses is mainly the differentiation strategy. Businesses that do not look for pursuing the low cost strategy can consider the adaptation of differentiation strategy. This has also been an important strategy from the point of view of achieve long term sustainable growth by businesses. This differentiation strategy as suggested by Porter (1985) implies that it is concerned with making significant level of differences in the products and services as offered by businesses. This differentiating factor is likely to ensure businesses in achieving competitive position to them in front of their competitors. The resulting impact is the better possibility to them in sustaining long term growth and development. As for instance, there are various such examples of companies that have pursued this strategy of differentiation and this has resulted into not only the attainment of competitive l evel of advantage to them, but it also ensured them long term sustenance of higher growth in their business. The example of such companies includes Apple Corporation which has been a US based electronic product manufacturing company. The company has differentiated itself from that of its competitors by way of integrating innovation in its business processes which allows it in delivering highly innovative products and services to their customers and they are significantly different which cannot be imitated by others. This differentiating factor has brought significant level of growth and development to Apple, and it has achieved the leading position in the industry (Kotler and Keller 2008). Role of Marketing in Creating Added Value: Marketing has been an important activity that is required to be carried out by businesses. This activity involves creating adequate level of awareness within the target audience concerning the products and services as offered by businesses so that they can be positively persuaded to buy the offerings as made by the company. Role of marketing is therefore crucial and this is mainly because it is the way through which larger targeted audience can be attracted towards the products and services as offered by business. As a result, it is highly essential that businesses should focus towards performing this practice with higher efforts and contribution so that it accounts for the addition of value to them in their business processes (Ungson and Wong, 2008). Conclusion The analysis of the proposition by Porter (1985) indicated that businesses can positively accomplish longer term success in their business performance by way of either considering the low cost producer strategy or they can look at differentiating their products and services offerings so that their consumers are provided with something extra which can become a source of competitive advantage to it in sustaining long term growth and success. The role of marketing is also identified as significant in creating value for the organisation. 2. Creating Brand Equity Introduction: Brand equity is an important concept that indicates about the value of having well known brand. There are various kinds of products and services available in the market, and at the same time, there are various providers of those goods and services creating adequate level of substitution effect to the buyers. Amidst such market comprising of large number of brands, it is highly essential that the good brands should aim at distinguishing themselves from that of others in order to better serve their customers. The concept of brand equity is applicable in this type of situations whereby various types of brands are available in the market which makes it difficult to the customers in selecting any one of them (Kotler and Armstrong 2008). This section of analysis is therefore aimed at analysing the concept and role of brand equity, and also evaluates a brand that has created brand equity through adapting a range of strategies for the same. The brand as selected for analysis is Apple Corporation. Brand Equity and its Importance: Brand equity as identified above is an important concept that describes the value of being a well known brand name. Businesses aim at establishing themselves as the well established brand so that they can create differentiation within their customers and easily identify their target customers. As indicated by Kotler and Armstrong (2012, p. 267), brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. This signifies that there can be differential effect that could be created through building brand equity whereby businesses can target their customers easily through establishing themselves as the well reputed brand. With respect to the importance of building a brand, it is highly essential that businesses should focus themselves as creating a well known brand because there are wide availability of brands in the market and in order to achieve sustainable growth and development, it is h ighly essential that businesses should establish themselves as the most reputed brand. As it is highly important to establish oneself as the best reputed brand, an analysis indicates that it is extremely difficult to establish oneself as the reputed brand because of the existence of large number of challenges and difficulties in the process (Kotler, 2012). Strategies used by Apple in Establishing Brand Equity: An analysis of the case of Apple Corporation indicates that the company has been highly successful in establishing itself as the most reputed brand. This is evident from the fact that Apple has occupied the leading position in the industry, and its customers are always ready in paying premium prices for the electronic products and services offered by the company. This development of brand equity is ensured at Apple through the highly focused strategy of the company which has been to focus only towards the quality factor, and at the same time, aiming to achieve innovation in its processes as carried out within the organisation. The core focus of the company towards quality and innovation has been the most significant factor that has contributed towards the development of good brand equity in case of Apple. The smart phones as offered by Apple in the name of iPhones have been able to revolutionise the market and this is all because of the brand equity as developed by the company over the years (Griffin, 2007). An analysis of the case of Apple indicates that the core products and services as offered by the company are easily distinguished within its customers. The customers of the company can easily identify the offering as made by Apple over the other products as available in the market. Its customers see its product as that of the premium quality products, and they are always ready to pay premium prices for them. This has been the powerful impact of the brand as developed by Apple and all this is because of the ability of the company to provide innovative products on continuous basis. The company has been able to manage a differentiating image of offering premium class electronic gadgets to its customers, and this is turn has resulted into separate identification of customers for its products. Apart from this, an analysis of Apple strategy in creating brand equity is also evident from the management and leadership style that has been followed across the organisation (Griffin, 2008). The previous CEO of Apple i.e. Steve Jobs was highly innovative and it is his innovative determination that has allowed Apple in creating itself as a separate brand. The strategy that has positively supported the development of a premium factor in respect to Apple brand is also the pricing factor. The pricing strategy of Apple has been highly significant which has positively contributed towards establishing itself as the most reputed brand in the industry. Customers of Apples products are always ready to pay premium prices for the products and services of the company, and this has been the most significant factor which identifies that Apple has been successful in creating a brand equity that allows its customers in differentiating its offerings from that of its competitors. Thus, the strategy of Apple is identified as highly significant from the point of view of creating positive level of brand equity by the company. This strategy has been significant in allowing Apple in differentia ting itself from that of its competitors (Chernev 2009). Conclusion A critical analysis of brand equity strategy has been carried out in the context of Apple Corporation and the performance of analysis indicated that there has been significant level of strategies being considered by the company in creating itself as the most reputed brand. The continuous level of focus of the company towards achieving innovation in the activities it carries out has enabled the company in becoming the most premium provider of quality electronic products to its customers. Apart from this, the strategy of charging higher prices has also accompanied the companys desire of creating premium brand in a positive manner. References Armstrong, M. (2006). A handbook of management techniques: a comprehensive guide to achieving managerial excellence and improved decision making. (3rd ed.), Kogan Page Publishers. Chernev A (2009) Strategic Marketing Management, 5th Edition. Brightstar Media. Griffin, R.W. (2008). Management. (9th ed.), Cengage Learning. Griffin, R.W. (2007), Fundamentals of Management, 5th ed., Cengage Learning. Kotler, P. (2012), Kotler On Marketing, Simon and Schuster. Kotler P and Armstrong G (2008) Principles of Marketing, 13th Edition. Prentice Hall. Kotler P and Keller K L (2008) A Framework for Marketing Management. Pearson Education. Papp, R. (2001). Strategic Information Technology: Opportunities for Competitive Advantage. Idea Group Inc (IGI). Porter, M. (2008), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Simon and Schuster. Ungson, G.R. and Wong, Y. (2008), Global Strategic Management, M.E. Sharpe.

Monday, April 13, 2020

Innovation and Its Positive Impact on the Society

Innovation is the process through which new ideas, products and methods are introduced. This new ideas and products are believed to have a positive impact on the society. Governments from all over the world have been encouraging their citizens to be innovative, especially the youth.Advertising We will write a custom essay sample on Innovation and Its Positive Impact on the Society specifically for you for only $16.05 $11/page Learn More In order to encourage innovation among young people, governments have come up with curriculums that encourage innovation. We are all encouraged to embrace innovations that will be able to help us change our lives in a positive way. The statement â€Å"I never did anything by accident, nor did any of my inventions come by accident, but by working hard† goes to show that innovations just don’t occur by accident. People work hard and invest a lot of money and time. Innovation is a process that requires a lot of patience and creativity. Innovation is a process that has ups and downs. An innovative person never gives up. A good example in this case is Thomas Edison who invented the light bulb. Before inventing the light bulb, Thomas went through a hard time. He was forced to work hard and would spend some of his nights working instead of resting. He failed a lot of times but he never gave up. He kept on working hard and with time he was able to invent the light bulb. It was then that he came up with the now famous quote in which he says that he never failed and that he only discovered 10000 ways through which a light bulb cannot work. It was through hard work, patience and persistence that he was able to invent the light bulb. By inventing the light bulb he was able to change the lives of many people. Role of strategic gateways Research has shown that most companies have problems bringing in new products into the market even after spending a lot of money in the development and launching of these products. Research has shown that these products fail while in the market. Some of these products never even make it to the market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A stage gate model is a system that that is supposed to help move a new product from an idea to the launch of the product. The Stage gate model divides this process into various activities (stages) and decisions points (gates). Why and when it is used? The stage gate model is used to manage the risks that are associated with the development of new products. This is because the product development and innovation process faces a number of risks. It is through this model, that these risks can be assessed. The stage gate model also minimises the chance of something going wrong along the way. How does it work? The system works by managing the risks associated with product development and product innovation. The p eople in charge of the project will gather information needed to move the project from one stage to another. The information gathered will range from financial information to market information. The expenditures incurred will increase as the project moves from one stage to another. Key stages of the project are separated to help the management understand the product innovation and development process. The proposed product is carefully scrutinised at each stage and the management is advised on when to abort the project if it fails to meet the set objectives. This essay on Innovation and Its Positive Impact on the Society was written and submitted by user Celia Simmons to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, March 11, 2020

Upgrade Your Essay Writing Process Say NO to Multitasking

Upgrade Your Essay Writing Process Say NO to Multitasking Upgrade Your Essay Writing Process: Say NO to Multitasking If you want to improve your essay writing process, you should avoid multitasking. This is an important thing to stress because what most people think of multitasking is incorrect. First of all, there is no such thing as multi-tasking. Instead, there is task switching. Your mind is not able to focus all of its attention on two things at once. What it can do instead is switch faster and faster between the two or more tasks. This is an important distinction because it means that if you are trying to do two things at once, your mind will constantly switch between the two and this means time wasted during the switch. If you choose, instead, to focus on just one thing at a time until that one task is done, you can save time and avoid the need to switch tasks. In fact, studies indicate that your IQ drops by 15 points when you are trying to task switch, because it reduces the brain power you can apply to any given task. That being said, in order to improve the process by which you produce your top notch essays, you should cover all of the key components in a linear fashion, one after the other: Develop Your Thesis Your thesis is the main idea warming argument that you are presenting. It must encapsulate your response to the prompt. To strongly express your overall response to whatever the main question is, you want to avoid having a thesis statement which is far too simplistic. Your goal here is to show that you actually put thought into the complexities behind your prompt. Remember too that the thesis serves as the backbone for your writing assignment and therefore it must be stated within the introduction. It is also the one idea which is referred to multiple times throughout the remainder of your content and all of the work you complete in the remainder of your content is designed to demonstrate how you prove your thesis. Write Your Introduction The introduction is where you not only introduce your thesis but when you open up your discussion. You want to indicate to the reader how the question or the prompt is going to be answered and engage the reader. Create the Main Body When you write the main body of your writing, you want to make sure that each new point has its own paragraph. You should use words or phrases at the onset of every paragraph to indicate to the reader how it relates to the content you presented previously such as nevertheless, in addition, or however. You should start each of your body paragraphs with a topic sentence which clearly links it to the remainder of your written content. Make a Conclusion When you sit down to write your conclusion you want to summarize the key ideas and demonstrate how the information you presented proves your thesis. You should finish with a thought-provoking or interesting comment. Overall, trying to multitask is not going to help you get anything done faster. What will help is doing things in a proper order and sticking to that order whenever you are working. Essay writing can be improved with organization and focus. At you can also get professional essay writing help on any topic.

Sunday, February 23, 2020

Valuing Stocks Essay Example | Topics and Well Written Essays - 250 words

Valuing Stocks - Essay Example The DJIA is price weighted and the average stock movement is widely affected by the large stocks. 4. On January 16, 2007, the Dow Jones Industrial Average set a new high. The index closed at 12,582.59, which was up 26.51 that day. What was the return (in percent) of the stock market that day?" (Cornett, Adair, and Nofsinger, 2012, p. 173). 5. "At your discount brokerage firm, it costs $9.50 per stock trade. How much money do you need to buy 300 shares of Time Warner, Inc. (TWX), which trades at $22.62?" (Cornett, Adair, and Nofsinger, 2012, p. 173). 6. Financial analysts forecast Safeco Corp. (SAF) growth for the future to be a constant 10 percent. Safecos recent dividend was $1.20. What is the value of Safeco stock when the required return is 12 percent?" (Cornett, Adair, and Nofsinger, 2012, p. 174). 7. A preferred stock from Duquesne Light Company (DQUPRA) pays $2.10 in annual dividends. If the required return on the preferred stock is 5.4 percent, what is the value of the stock?" (Cornett, Adair, and Nofsinger, 2012, p.